Digital marketing better than local marketing

BEING NEEDED, NOT NEEDY – “HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY WANT”

As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that’s probably not the case. 

So what makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action?

To understand this, we need to understand Maslow’s need hierarchy theory and try to create content that is liked by the customers.

  1. Understanding Your Audience’s Needs: To create content that resonates, you must first gain a deep understanding of your target audience. Conduct thorough research to identify their pain points, desires, and preferences. Use analytics, surveys, social listening, and customer feedback to gather valuable insights that will shape your content creation strategy.
  • Delivering Value and Solving Problems: Creating content that people want begins with providing value and addressing their needs. Focus on solving their problems, answering their questions, and offering practical advice. By positioning yourself as a trusted resource, you build credibility and establish a meaningful connection with your audience.
  • Crafting Compelling and Engaging Content: Great content goes beyond simply providing information. It engages, inspires, and entertains. Use storytelling techniques, visuals, and compelling headlines to capture attention. Break down complex topics into easily digestible formats such as infographics, videos, or step-by-step guides. Incorporate a variety of content types to cater to different preferences and learning styles.
  • Building Relationships and Fostering Engagement: Engagement is the key to building a loyal and active community around your brand. Encourage your audience to interact with your content through comments, shares, likes, and reviews. Respond to their feedback, answer their questions, and engage in conversations. This two-way communication fosters a sense of community and shows that you genuinely care about their needs.
  • Consistency and Continual Improvement: Creating content people want is an ongoing process. Consistency is crucial for building trust and maintaining interest. Develop a content calendar and stick to a regular publishing schedule. Continually monitor the performance of your content, analyze the metrics, and make data-driven adjustments. Experiment, learn from your successes and failures, and refine your content strategy over time.
  •  Show don’t tell: Today’s social media platforms reward visual content, therefore it should be a major element of your content strategy. After all, visuals are proven to increase shares and engagement.

Whether it’s unique photos, graphic design content, video content, or branding visuals you share via blog, site page, email, social media, etc., they will help you increase conversions while offering an engaging and appealing presentation of your content.

Not to mention, these days you don’t need to be a designer to create and share professional-looking visuals. There are plenty of easy-to-use design tools on the market for people with any level of design knowledge.

Keep this picture in mind, while you create content to get the best possible results for your blog.

The challenge is clear: There is an enormous supply of content on the internet, and people seem to have less free time to read than ever. So how can your writing compel even the weariest readers to stop and take in new information?

The answer to this is pretty simple, follow the six steps that we have discussed in this blog and make your blogging journey worthwhile.

Leave a Comment

Your email address will not be published. Required fields are marked *